Viewing Interaction Insights Overview

Modified on Sun, 2 Mar at 6:39 PM

Digital DNA Studio provides an Interaction Insights tool that enables you to monitor and track the performance of your Digital Person project. This built-in tool enables you to graphically view and analyze historical data that can help you understand how your project is progressing and enables you to identify interaction areas that require improvement.
The tool is launched by clicking the Insights button inside your Digital Person project tile.

Project Insights

Interaction Insights GUI Overview

The following describes the different elements of the Interaction Insights GUI and the various controls that enable you to configure and display data of interest.

Description of Image Project Interaction Insights - Highlights and Graphs

GUI Features

The following table describes the Interaction Insights tool GUI controls and features.

Key	Description
1	Global Data Display Filter. Enables you to select a date range (e.g. yesterday, this week, this month, this quarter or this year) and a device type (e.g. mobile, desktop or all types) filter which allows you to constrain the data analysis to the specified date period and device. The filters are applied globally to all the graphs in the Interaction Insights tool, including the data displayed in the Highlights pane.
2	Highlights Pane. Displays numerical highlights, based on your configured data filters (time period and device type). Enables you to quickly view key metrics and trends: Total Interactions - Displays the total number of interactions between your Digital Person and your customers. Avg. Interaction Length - Displays the average interaction lengths between your Digital Person and your customers. Avg. Conversation Turns - Displays the average conversation turns between your Digital Person and your customers. Peak Usage Hour - Displays the peak usage hour which enables you to identify the hours (e.g. 3 p.m. to 4 p.m.) when your Digital Person is most frequently accessed by your customers. Avg. Interaction Bitrate - Displays the average interaction bitrate (in kbps) between your Digital Person and your customers. The highlight color of the key metrics displayed, helps you quickly identify data that has changed (e.g. increased or decreased): Green - indicates a percentage increase Yellow - indicates a percentage decrease Blue - indicates it has not changed
3	The conversation node graph is a tool that visualizes the user flow throughout a conversation. It should be marked up with the Analytics Payload to be most effective. This feature is useful for tracking and analyzing user interactions in structured conversations. By using consistent tagging and naming conventions, you can gain insights into where users are spending the most time. The Sankey diagram lets you visualise how users flow to and from a node. Users will reach the selected node from the nodes on the left, and go from the selected node to the nodes on the right. The width of the bands visually shows the relative volume for each path. Additionally the nodes list how many users enter the node, and how many users exit the conversation at that node.You might use the Sankey Diagram to: Identify common user paths Identify nodes that 'shouldn't be linked' Identify when a node causes a lot of errors dentify when a node causes a lot of users to end their conversation
4	Combined Metrics Graph. Displays a comparison line graph which enables you to uncover relationships between two metrics by comparing them. You can select the key metrics to compare via the drop-down lists.
5	Individual Metrics Graph. Displays line graphs of the individual key metrics available in the Interaction Insights tool which enables you to quickly monitor individual metrics: Total Interactions Graph - Displays a line graph that shows the total number of interactions in the selected date range and device filter, as well as the previous term—prior to the current range. This graph enables you to understand how the number of interactions is growing over time. Avg. Interaction Length Graph - Displays a line graph that shows the average interaction length in the selected date range and device filter, as well as the previous term—prior to the current range. This graph enables you to understand how the length of each interaction (in minutes) changes over time. Avg. Bitrate Graph - Displays a line graph that shows the average interaction bitrate in the selected date range and device filter, as well as the previous term—prior to the current range. This graph enables you to understand the strength and quality of the connection (as indicated by the bitrate in kbps) for interactions over time. Face Detected Graph - Displays a line graph that shows the percentage of the interaction wherein your Digital Person was able to detect the end-user's face and emotions. This enables you to understand how frequent your Digital Person was able to see and empathize with your customer.

Notes:

Data in the system refreshes daily which means you cannot view data from the current day—only data from previous days, weeks, etc. can be analyzed.
The filters you have set for your analysis are not saved when you exit the Interaction Insights tool. The tool switches back to the default settings when you re-open the tool.

Conducting an Analysis

The following outlines the steps for configuring your Interaction Insights tool to display data of interest that you want to view and analyze.

Use the Date range and Device type drop-down filters in the Global Data Display Filter setting to specify the data you want to view.
Click Apply to refresh the Highlights pane and the graphs. The data displayed is now constrained to the specified time range and device type.
To understand the relationship between two key metrics, use the drop-down filters in the Combined Metrics Graph to select the metrics you want to compare and then click Apply to refresh the graph.

Downloading an Image of your Graph

You can download a JPG image of any graph displayed in your Interaction Insights tool by clicking the Download as image option within the graph you want to save.

Download as Image Function

This feature is useful if you want to view the graph outside the Digital DNA Studio application or share the data with other people in your organization for collaboration.

The .jpg file is saved to your Downloads folder by default and opened in your default image viewer application.

Downloaded Graph Image

Downloading Data in CSV Format

This option allows you to download the interaction data in CSV file format by clicking the Download as csv option within the graph. This downloads a CSV file that can be used to process the data in another business intelligence tool of your choice.

Download as CSV

Sample CSV Output